Monthly Archives: January 2011

Write now, Tweet later: with Buffer

Came across a new site today for a service called Buffer. And so far, I like it.

Buffer is a site that allows you to Tweet, and then add a timestamp to the Tweet so that it doesn’t necessarily have to post right when you create it.

Why would anyone care to do this?

Well because there are some people who might have several good ideas for Tweets at once, and if they string a bunch of random updates together simultaneously, it can just be white noise to your followers. With Buffer, you can create all of those brilliant Tweets now, but then use the service to space out when they actually post to Twitter.

That way, you’re not overwhelming your followers. Or, if you’re on death row, you can send Buffer tweets right before they strap you down to the lethal injection table and be like:

12:05am: “Wow, that was another great episode of Conan. lmao”

and then

12:35am: “jk, I was already dead by then, LoLz”

Part of the idea is that if you can space your Tweets out, ideally you can post at times where the Tweets will have a higher impact.

At 5pm, it automatically updates by posting to Twitter. Simple.

The service runs on a freemium model. For no cost, you can do two Tweets a day (or have 5 tweets in your buffer). There are monthly rates of $5 and $20, each giving different premium services.

Constructive criticisms:

1. No smartphone app. I realize that the entire point of Buffer is so you can produce Tweets at a computer and then set them to post later, but if that’s useful, I don’t see why the idea to post Tweets to an Android or iPhone app that will post to Twitter later is also useful. It’s not a deal breaker, but I hope an app is forthcoming (although I do expect basically any site that offers any service that has ever been created to have its own app).

2. This is a little bit more of an issue. Once you’ve logged in to Buffer, You type your Tweets in the “My buffer” section, however to change the time that the Tweet posts, you go to the “account”section. I don’t understand why you can’t just look at the Tweet in the “My buffer” section, where it SHOWS you the time, and change it through that page. #imjustsaying

3. Unless I missed something, I don’t see a place where you can set a date for a different Tweet to post. Everything is set to post within a 24 hour period. I feel like if you’re going to have advanced Tweet writing, then the functionality to do stuff, days, weeks, centuries in advance is necessary.

Buffer, I bestow you with probably the greatest offer I can give to a webstie: I am adding the Buffer blog to my rss reader.

for more information on Buffer, visit their website: http://bufferapp.com

I learned about this website from Hacker News. Thanks Hacker News.

Here’s their website: http://news.ycombinator.com/

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Facebook ads extra layer of security

Facebook announced today that they are going to be unveiling a couple of new security features for the site. One of the features is becoming increasingly common with websites where users login and it will prompt additional infromation from users if Facebook believes a person may not be legitimately logging onto the site.

Given that Mark Zuckerberg’s own fanpage was hacked yesterday, new security is always a good thing.

Let’s say that you live in Florida and logged in to Facebook from Florida this morning and that all of a sudden, someone from London trys to login to your Facebook. The site will prompt for additional information for you to verify that you’re you.

Sometimes sites will use those annoying text boxes where you have to type the letters you see.

That is called a captcha and it is meant more to verify that it is a human loging in, not so much that it is the legitimate owner of the account, as the Facebook blog notes.

Facebook has come up witha pretty clever way for you to verify yourself. They are going to show you a set of photos of a Facebook friend and make sure that you can recognize the person.

The advantage of this over a captcha is that any person can type in a captcha. It’s a matter of simply decyphering the letters. While anyone can figure out the captcha, people aren’t necessarily going to know your Facebook friends.

Certainly this is not full proof. What if a friend of yours is hacking into your Facebook and the does know the friends who Facebook is using to verify your identity? That is a legitimate question and I don’t think Facebook has a very good answer for it. Ultimately, I think that the resonse would essentially be, “Well it’s still better than what we’ve had up to this point.”

And that’s true. Another potential problem could be

Facebook then said that they have to protect your information so that they can have it all to themselves to shamelessly sell. (ok, they didn’t actually say that).

jrb

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Facebook ads, starring y-o-u

Facebook announced a new feature called ”sponsored” stories today. Advertisers will have the opportunity to sponsor certain types of responses, such as ”likes” or check-ins from users, and from those responses, they will be able to put these in the right margin as ads.

As an example, let’s say that Target wants to have ads based off of who checks in to Target on Facebook and you check-in at your local Target. That’s something that can be a possible ad.

These ads will only be posted to people who are already your Facebook friends, but they’re doing this without your permission. Many of these same types of posts could just as easily wind up on your Facebook newsfeed and all of the information is information which you have already chosen to put on your Facebook. The company is trying to depict this as being no different from what would post to the news feed, but it IS different. You’re involuntarily going to be put into advertisements that Facebook is getting paid for.

Facebook is trying to make this seem like it is ultimately going to benefit you, the user, however given their history, I’m pretty sure this is actually being done to benefit them. Facebook’s advertising platform does not work. Companies pump money into Facebook and the results are horrible. They are doing whatever they can to spark interest through advertisers, and apparently this includes pimpin out users as unofficial spokesmen for products.

jrb

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What headlines are missing about new Google CEO

According to Google’s blog, it was announced earlier this afternoon that Eric Schmidt is stepping down from his role as CEO of Google. This is true, but Schmidt is not leaving Google. He is still going to be heavily involved with the company and is simply assuming a different role.

Larry Page who is the co founder of Google will become CEO on April 4 while Schmidt will become Executive Chairman. Page was the original CEO of Google until 2001 when Schmidt took the helm. Page has remained heavily involved with the company and serves as Google’s products president.

Google’s other founder (Sergey Brin) is currently the company’s president of technology. His role seems like it will be much the same, and he will focus much of his time to working on new products, according to Schmidt’s post this afternoon on the Official Google Blog.

So what will Schmidt do in his new role as Executive Director? In his own words:

“As Executive Chairman, I will focus wherever I can add the greatest value: externally, on the deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership that are increasingly important given Google’s global reach; and internally as an advisor to Larry and Sergey.”

To the average person, this will have a largely unnoticeable impact. I get the sense that a big part of the reason was to make shareholders happy. It’s not that they were unhappy with Schmidt, but the change will more clearly define who is responsible for what and the hope of Google is that this will lead to increased accountability.

jrb

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Why 2011 is Groupon’s year

Groupon is already a popular web service with over 35 million members worldwide. Since its founding in 2008, the site’s growth has occurred at a remarkable rate, and while there are millions of people who already use Groupon, I think that this is the year the site truly explodes and becomes ubiquitous within our society.

I realize social networking is different than Groupon, but it is interesting as the popularity of Facebook and Twitter have grown, that

As an example, there are lots of people who know about Twitter but who don’t use Twitter and who have never had Twitter accounts. With Groupon, I believe that 2011 will be the year where it trul

The reasons why Groupon will explode so dramatically this year:

1. While people have obviously known about Groupon before now, I feel like this will be the year where the stie truly breaks through the fabric of popular culture and becomes ubiquitous within our society. As more people start to realize the idea is about saving money and how easy Groupon is to use, the numbers of registered users will continue to shoot. Think of it like Facebook’s expansion, but coupons instead of social networking.

2. More and more people are going to have access to the site. In the U.S., Groupon is available in over 150 cities and can be found globally in 27 countries (both figures according to Wikipedia).

3. Their advertisements are going to tighten up this year. Earlier this month, it was announced that people are going to have more customization options in terms of which groupon offers are sent to them. I feel like the fact that this hasn’t happened already is in large part due to the phenomenol success of the site so far, and difficulties in keeping up with huge demand from businesses to partner with Groupon.

It only makes sense to send Groupon offers where there is a higher likelihood the person will use them. For instance, where I live (Columbus, OH), my January 3 Gruopon offer was this:

WOW!

An 86% discount on spider vein removal treatments. That’s a great deal.

However: I don’t have spider veins (at least I don’t think I do, but that seems like one of those medical conditions where: if you think there is a possibility you might have it, then, you have it).

Smarter advertising will add even more street cred to the already popular site. And it will help to..

4. Get more men signed up. Over three quarters of Groupon users are women. It will be important as the site utilizes more targeted coupon offers to start having “manlier” things.

I love Groupon but I feel like some of their offers are things that men would have absolutely no interest in such as: spa treatments and cheap Justin Bieber t-shirts.

5. Grocery stores and other retailers are starting to catch on to the idea of people using their phones as the actual coupon instead of physically printing or cutting something out. This will work well with Groupon.

6. For any social site to work, it needs to have a cool factor. Groupon has it. As U.S. News and World Report mentioned this fall, a lot of people who use Groupon are not necessarily the common “coupon clipping” percentage of the population. A lot of Groupon users are younger and the site is going to continue getting more and more popular with older users as they hear about it from their younger children, coworkers, and great grandchildren.

In many ways, the growth potential of this site reminds me of Facebook. In its first year, it went from 0 to around 1.5 million users. Now – a year after that – the site is over 35 million users. I think it is very much within the realm of possibility that the site could be over 150 million users by the end of this year.

1.5 million to 35 million

In March, the site was available in 40 cities and the goal of founder Andrew Mason was to be in 100 cities by the end of last year (they ended up being in over 150).

In case you are unfamiliar: Groupon is a site that offers a daily deal, a coupon to a local business. The deal is always at least 1/2 off on a good or service. There are a minimum number of people who must signup for that day’s offer in order to activate the Groupon. In short: the consumer is saving money and learning about new stores/places/things, and the small business is making money.

jrb

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