Tag: commercial

Super Bowl commercial takes page from C.S. Lewis

In “The Four Loves,” scholar, author and renowned Christian apologist C.S. Lewis talks of the four words for love in the Greek language. During this year’s Super Bowl, New York Life, an insurance company borrowed that idea and gave a pretty good explanation of the four loves.

The commercial begins “the ancient Greeks had four words for love” and then goes onto explain:

Philia: the type of love among friends.

Storge: which refers to familial love.

Eros: Romantic love.

Agape: Agape love is meant to talk of an enduring love which exists regardless of circumstances. It’s a selfless love. It’s charity. It’s altruism. It’s love where it doesn’t necessarily benefit you.

Doritos under fire for humanizing humans

 

The above Super Bowl commercial for Doritos which depicts a man and woman viewing a sonogram, as the man is eating the corn chips. The fetus becomes aware of the chips and reacts, the man’s amusement. Eventually in frustration, the mother grabs the chip and throws it to the ground. And the baby forces himself or herself out of the womb.

It’s silly. Not the funniest commercial ever. But it attracted the ire of NARAL, a women’s rights organization who promotes a pro-choice ideology.