The above Super Bowl commercial for Doritos which depicts a man and woman viewing a sonogram, as the man is eating the corn chips. The fetus becomes aware of the chips and reacts, the man’s amusement. Eventually in frustration, the mother grabs the chip and throws it to the ground. And the baby forces himself or herself out of the womb.

It’s silly. Not the funniest commercial ever. But it attracted the ire of NARAL, a women’s rights organization who promotes a pro-choice ideology.