dlvr.it: sharing social networking content made easier

dlvr.it is a new URL shortening website that is currently in Beta testing and that I think could become a real player in the world of URL shortening.

There are already popular websites where you can shorten URL addresses, such as bit.ly and tinyurl.com. So what is unique about dlvr.it? You can take an RSS feed and post the link into your dlvr.it account.


You can then have your dlvr.it account synced with social media sites such as Facebook, Twitter, and Linkedin. Any time the RSS feed(s) you paste into your dlvr.it account are updated, it will automatically update any social media site which you have synced to dlvr.it.

So if you have a personal blog and you are using dlvr.it, any time you update your blog, it will automatically create a shortened URL and post an update. What’s more, like bit.ly, dlvr.it keeps track of stats like visitor traffic from the links you post.

It also does not need to be your own website. You can paste any RSS link into dlvr.it.

An advantage I see of dlvr.it over bit.ly is that the updates are automatic. With bit.ly, if you want to be able to shorten a link, you have to go to the site and manually post a link to get a shortened version. With dlvr.it, you don’t have to login or even think about it. Dlvr.it does the work for you.

I think dlvr.it is far more useful for Twitter than for a stie like Facebook. While Facebook is certainly a popular way to share content, there is not the same necessity to shorten links. Twitter is also much more conducive to multiple updates per day. For a Twitter profile, I think dlvr.it, and the idea of automatic URL shortening witll change the way people go about sharing content.

If you share content online, I think dlvr.it is worth at least trying, looking at the traffic your links are generating, and then evaluating if it is worth it to continue using the servie (which is free).

URL shortening 101

What’s all of this talk about URL shortening?

If you are unfamiliar, sometimes URL’s (Uniform Resource Locators, aka the destination of the page you are going to) can get really long. For instance the link to this YouTube video http://www.youtube.com/watch?v=fhqxFNZgSHQ&feature=related is 58 characters. And URL’s can get significantly longer.

If you’re trying to send a long link in an email, it can be tough to keep the link together, and long URL addresses can be difficult to work with on Twitter because of the 140 character limit per tweet. So you use a website that shortens the URL, and change http://www.youtube.com/watch?v=fhqxFNZgSHQ&feature=related to http://bit.ly/dcUwbB.

A word of advice

If using dlvr.it, you should be mindful of how many RSS updates are made to the RSS feed. If it’s a blog that updates a few times a week, it’s not a problem. If it’s an active RSS feed that updates several times a day, you could add dozens of tweets per week to your Twitter profile.

Certainly the point of this is posting content, but it is important to keep in mind how much you are posting.

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