Josh Benner

Category: Uncategorized

  • Facebook ads extra layer of security

    Facebook announced today that they are going to be unveiling a couple of new security features for the site. One of the features is becoming increasingly common with websites where users login and it will prompt additional infromation from users if Facebook believes a person may not be legitimately logging onto the site.

    Given that Mark Zuckerberg’s own fanpage was hacked yesterday, new security is always a good thing.

    Let’s say that you live in Florida and logged in to Facebook from Florida this morning and that all of a sudden, someone from London trys to login to your Facebook. The site will prompt for additional information for you to verify that you’re you.

    Sometimes sites will use those annoying text boxes where you have to type the letters you see.

    That is called a captcha and it is meant more to verify that it is a human loging in, not so much that it is the legitimate owner of the account, as the Facebook blog notes.

    Facebook has come up witha pretty clever way for you to verify yourself. They are going to show you a set of photos of a Facebook friend and make sure that you can recognize the person.

    The advantage of this over a captcha is that any person can type in a captcha. It’s a matter of simply decyphering the letters. While anyone can figure out the captcha, people aren’t necessarily going to know your Facebook friends.

    Certainly this is not full proof. What if a friend of yours is hacking into your Facebook and the does know the friends who Facebook is using to verify your identity? That is a legitimate question and I don’t think Facebook has a very good answer for it. Ultimately, I think that the resonse would essentially be, “Well it’s still better than what we’ve had up to this point.”

    And that’s true. Another potential problem could be

    Facebook then said that they have to protect your information so that they can have it all to themselves to shamelessly sell. (ok, they didn’t actually say that).

    jrb

  • Facebook ads, starring y-o-u

    Facebook announced a new feature called ”sponsored” stories today. Advertisers will have the opportunity to sponsor certain types of responses, such as ”likes” or check-ins from users, and from those responses, they will be able to put these in the right margin as ads.

    As an example, let’s say that Target wants to have ads based off of who checks in to Target on Facebook and you check-in at your local Target. That’s something that can be a possible ad.

    These ads will only be posted to people who are already your Facebook friends, but they’re doing this without your permission. Many of these same types of posts could just as easily wind up on your Facebook newsfeed and all of the information is information which you have already chosen to put on your Facebook. The company is trying to depict this as being no different from what would post to the news feed, but it IS different. You’re involuntarily going to be put into advertisements that Facebook is getting paid for.

    Facebook is trying to make this seem like it is ultimately going to benefit you, the user, however given their history, I’m pretty sure this is actually being done to benefit them. Facebook’s advertising platform does not work. Companies pump money into Facebook and the results are horrible. They are doing whatever they can to spark interest through advertisers, and apparently this includes pimpin out users as unofficial spokesmen for products.

    jrb

  • What headlines are missing about new Google CEO

    According to Google’s blog, it was announced earlier this afternoon that Eric Schmidt is stepping down from his role as CEO of Google. This is true, but Schmidt is not leaving Google. He is still going to be heavily involved with the company and is simply assuming a different role.

    Larry Page who is the co founder of Google will become CEO on April 4 while Schmidt will become Executive Chairman. Page was the original CEO of Google until 2001 when Schmidt took the helm. Page has remained heavily involved with the company and serves as Google’s products president.

    Google’s other founder (Sergey Brin) is currently the company’s president of technology. His role seems like it will be much the same, and he will focus much of his time to working on new products, according to Schmidt’s post this afternoon on the Official Google Blog.

    So what will Schmidt do in his new role as Executive Director? In his own words:

    “As Executive Chairman, I will focus wherever I can add the greatest value: externally, on the deals, partnerships, customers and broader business relationships, government outreach and technology thought leadership that are increasingly important given Google’s global reach; and internally as an advisor to Larry and Sergey.”

    To the average person, this will have a largely unnoticeable impact. I get the sense that a big part of the reason was to make shareholders happy. It’s not that they were unhappy with Schmidt, but the change will more clearly define who is responsible for what and the hope of Google is that this will lead to increased accountability.

    jrb

  • Waking up ready for Finals

    It’s very appropriate that as finals week at Bowling Green kicks off, I am awoken this morning by a recurring dream about failing out of school. This is a dream that I have had a few times since I graduated from BGSU (which will be two years ago next Monday).

    I dream that it is my last semester of college and it’s finals week. In the dream, I realize that I have a class which I have neglected going to for the entire semester. Considering I kept putting off going to the class and it is now finals week, I am completely clueless as to the course’s content and I realize that I am not at all prepared for the examination. There is nothing I can do.

    I am going to fail the class and since it is my last semester, failing the class means that I am not going to graduate.

    I have had different reactions to this dream in the past. There have been times where I have gone an entire day in a panicked mood without knowing why, then ultimately realizing that I’m stressed out from the dream because a part of me thinks I’m not going to graduate (despite the fact that I already have graduated). In the dream, I always wake up before I have the opportunity to contact the professor.

    I know that I’m not the only person to have ever had this dream. I actually mentioned it to a coworker this morning who said he’s experienced the same thing. I have also heard it referenced on TV. I think it might have something to do with anxiety over unfinished business. Maybe it’s my subconscious telling me to stop procrastinating on my graduate school applications. Or maybe it’s my subconscious punishing me for all of the classes I skipped.

    This is the only recurring dream I’ve ever had. I feel like it happens to me a couple times a year.

    To all of my friends at BGSU who actually are taking finals this week, good luck!

    Roll Along! jrb

  • Rant – why I did NOT vote

    Pet peeve of the day: self righteous voters. No I did not vote today, and I keep seeing these Facebook and Twitter status updates that seem to imply this feeling of superiority to which voters subscribe in the way in which they look down on me and all of the other non voters as if we’re bad people for not voting. There are a number of trite statements that many of these people like to make:

    “If you don’t vote, you can’t complain.” The reason why this is a bit distressing to me is that every time someone tells me this, I feel like they’re talking down to me as though I’ve never heard anyone else make that statement. Like they were the intellectual founder of the if you don’t vote, you can’t complain argument. My response is that I don’t spend time complaining about what the government does. Also, if I complain about what the government is doing, I feel like it would make more sense to then vote in reaction to that.

    I’m not particularly up in arms about anything that they’re doing right now, therefore I don’t really care who is in office.

    I think regardless of party, Washington is filled with a bunch of sleazy politicians who – though some of their actions are admirable and noble – are predominantly in politics to satisfy their own ends.

    I look at what has been accomplished over the last several years, and you had the republicans ousted from congress in 2006 because people did not like the way in which they were running the country (although I would argue, they were voting like democrats). Then in 2008, the democrats maintained control of the house and won back the presidency. Many people thought that everything would get better. It hasn’t. But for me, my life is no worse now than it was in 2004 (last time I voted), or 2006, or 2008.

    If the democrats maintain control of congress, I think the next two years will be very similar to the last two, but what if the republicans win? Does that mean everything will magically get better? No. Of course not. So then for whom do I vote?

    No one.

    I’m going to live my life. I don’t base my happiness on what is happening in Washington. Period. Regardless of which party is in power, a lot of the same things are ultimately going to be done. Aside from a few funding issues, I can think of very few ways in which it affects my daily life.

    I feel like if I am in a place where everything the government does in terms of money has a direct impact on me, then that is a symptom of a greater personal problem (total lack of self reliance). As long as my rights are not being abjectly violated, I don’t think that I’m ever going to really care about what happens in Washington.

    I’m not committed to a political party. I have my own philosophical ideas on how the state should function and neither party satisfies that view, and that is also a reason why I do not vote. I believe that people are endowed with a divine right to liberty. I define liberty as an individual’s intrinsic, conditional right to pursue his or her own ends so long as that they do not infringe upon the ends of another individual, or upon another individual’s intrinsic, conditional rights to life and or property.

    The right is intrinsic because it is something with which we are born. It is conditional because we live in a civil society, and if we choose to violate the rights of another individual, we have made that right insecure for the society as a whole, and in the process must relinquish that right for the preservation of the civil society (It’s a very Kantian notion if you’re wondering from whence this came).

    Now someone may be reading this, and say, “You sound like a republican. Why not vote for them?” Because I don’t believe that most of the candidates think this way and value an actual limited, libertarian government. From the things in which I value from the government, I see little difference between either party, and therefore I do not vote. To me, it does not matter.

    As someone who wants to live his own life, I feel like it would be a self contradiction to invest significant time into living my life glued to a cable news network to know what the government is doing. Most of the news I read is related to technology. I can’t remember the last time I read something political, and I believe I’m a happier person for it.

    I’m not pigeonholing to never revise my opinions. Nor am I saying that their will never be someone I do support and for whom I vote. But in this election, I didn’t think it was necessary.

    I realize that to some of you, this is possibly the most important election ever. So many major issues. Some people feel like the democrats must be stopped. But if the republicans win, I ultimately feel that the agenda which is pushed will be much the same. So was 2008. So was 2004. So was every other year.

    Some people take the mentality of “Vote, vote, vote, vote, vote. Just vote. Voting is great. I don’t care who you vote for just vote..” I think this is irresponsible and more reckless than not voting. People argue voting as a civic duty. But for all of the political ideologues and people easily swayed by shiny promotional stickers and misquotes in commercials, their uneducated votes are cancelling out people’s educated votes. For me to vote on things of which I have no awareness, and cancel out one person’s uneducated vote is wrong, and I feel it is a greater civic duty to honor the person who actually cares. Therefore, I didn’t vote.

    Historically, the party in power struggles in midterm elections. In the last four years, America has gone from voting the republicans out to now potentially throwing the democrats out. In a few more years, we’ll be right back to where we started, which is another reason why I will not waste my life in vicariously living through what is happening on Capital Hill.

    Perhaps I’ll vote in the spring and laud myself and chide those who did not vote in the

    less significant springtime election. We’ll see…

    I’m Josh Benner, and I approve this commentary.

    JRB 11/2/10